A THREE DAY MASTERCLASS

When your hair gets wet.

Truly wet, all of the way to the core.

Everything changes.

It becomes easier to detangle.

After it's detangled, it actually stays detangled.

(what a concept!)

The relentless frizz you've been battling for years

just kind of, melts away.

Your style looks better and lasts longer than ever before.

All from water.

Eventually, you start to realize that all the qualities

that you thought came from hair care products.

The shine, gloss, strength, definition...

all those goals come from water naturally.

...or plastic, conventionally.

&& there is nothing more toxin-free and budget friendly
then using less product, overall. That's a fact,
and it's possible when you focus on water, I promise that!

Putting water first doesn't mean that you stop using products.

It means that you use products intentionally

for two very specific purposes:

To get water inside of the hair shaft,

or help keep it there longer.

Because once it's there, your hair is golden.

Then, styling becomes fun again.

It's not about covering up damage and frizz, anymore.

It's about pushing limits, highlighting strengths,

and seeing what is possible for you.

For your hair.

You can start playing.

Make your morning routine something you actually like doing.