When does the challenge start?
Access to our exclusive Facebook Group will be granted and kicked off with a launch party on Wednesday, September 25th! That video will include every single thing you need to know in preparation of the first day of the challenge on Monday the 30th and gives us the weekend to get to know each other better!

When you say five products does that includes shampoo, conditioner, gel, foam, leave-in, etc. What about clarifiers?
The five products include everything. Most challengers choose a cleanser, conditioner, two stylers, and then either a clarifier or something else they can't live without.

The idea is to prove how much power there is in the process, so we run dozens of experiments using the same products, and get all different kinds of results!

What kind of daily time commitment would this program require, both in. Terms of the info you share and how long the homework assignments take?

There will be daily posts for you to read, with some sort of media attached. A short video, or series of progression photos, or something like that. I wouldn't expect them to take longer than 5-10 minutes to review. On top of that, I find that the women who have the most success spend one conscious hour, or two conscious half hours, experimenting with new strategies, tracking their process, and sharing their results.

That adds up to about two hours per week, MAX!

I am super busy right now, but want to sign up. What should I do?

If you are feeling called to this challenge, I suggest you hop in. I don't expect to run it again until sometimes late next year, and you will have LIFETIME ACCESS to all of this year's content. You can come back and catch up at any time.

Is the challenge content live?

While the content is delivered day-by-day in our exclusive Facebook group, all of the posts and videos for this 30 day challenge have been pre-written and recorded. Every year I go through the content and you better believe I make it better and better. This year, over seven different posts have been reformulated with higher video quality, close up shots, progression photos, and ridiculously detailed captions.

This is the most organized I have better been, and it will show. Every single thing you need to know about these strategies is in the post.

Would this be good for beginners then? I feel like I jumped into products with only kind of knowing some technique.
This challenge is PERFECT for beginners because you don't have to try any new products if you don't want to. Let's get you some results with what you have, then we can talk about investing in high quality gear.

How do you factor in hair porosity?
That is a GREAT question. We are going to go through 30+ different styling strategies, one-by-one, and talk about all the different ways they can be done, times they can be used, and goals they can help to achieve.

So for example, scrunching. It's both a hydration encouraging and curl encouraging motion. All porosities can benefit from scrunching, it just depends on when you use it. But also, there are all types of scrunches. Pulsing, smashing, cupping. They all serve different purposes.

We will dive into it ALL OF THEM. Then, you get inspired. You experiment. You play. You take the photos. Track the journey, and find the combinations that work for YOU.

What is the Refund Policy?

The promise is that you will have the best results of your life by October, and I mean it. If you are an active member of this challenge, complete the homework assignments, and don't see results, you will receive a refund no questions asked.